Negroni for Beginners: A Simple Introduction

What Is Negroni?

If you're unfamiliar with Negroni, here's a simple introduction. Equal parts gin, Campari, and vermouth, bitter sophistication personified.

Where Does It Come From?

Negroni originated in Florence, Italy. It's a beloved part of the local food culture and one of the dishes that best represents Italy's culinary tradition.

What Does It Taste Like?

Negroni has a distinctive flavour. The combination of Gin, Campari, Sweet vermouth creates a taste that is characteristic of Florence's cuisine. First-time tasters find it boldly flavoured and memorable.

How Do You Eat It?

Rocks glass with orange peel

Where Can I Try Negroni?

The best place to try Negroni for the first time is in Florence, Italy. If you can't travel there, look for restaurants specialising in Italy cuisine in your city, or try making it at home using our recipe guide.

Is Negroni Suitable for Me?

Negroni traditionally contains Gin. Its spice level is 0, which may require adjustment for those sensitive to spice.