Margarita for Beginners: A Simple Introduction

What Is Margarita?

If you're unfamiliar with Margarita, here's a simple introduction. The world's most ordered cocktail — margaritas account for 1 in every 5 cocktails sold in the United States. Three origin stories exist, all in the late 1930s-1940s: Carlos 'Danny' Herrera invented it at his Tijuana restaurant for dancer Marjorie King; socialite Margaret 'Margarita' Sames created it at her Acapulco villa in 1948; or Tommy Hilton's bartender developed it at the Galveston, Texas hotel. The name 'margarita' means 'daisy' in Spanish, suggesting it may be a tequila variation of the classic Daisy cocktail family. The gold standard is the 'Tommy's Margarita' developed by Julio Bermejo at Tommy's Mexican Restaurant in San Francisco: reposado tequila, fresh lime juice, and agave nectar instead of triple sec — cleaner, agave-forward, and now accepted as the professional bartender's preferred version.

Where Does It Come From?

Margarita originated in Tijuana, Mexico. It's a beloved part of the local food culture and one of the dishes that best represents Mexico's culinary tradition.

What Does It Taste Like?

Margarita has a distinctive flavour. The combination of Blanco or reposado tequila (100% agave), Fresh lime juice (never from bottle), Cointreau or agave nectar creates a taste that is characteristic of Tijuana's cuisine. First-time tasters find it boldly flavoured and memorable.

How Do You Eat It?

Rocks or straight up in a coupe, half-salt-rim (so the drinker can choose)

Where Can I Try Margarita?

The best place to try Margarita for the first time is in Tijuana, Mexico. If you can't travel there, look for restaurants specialising in Mexico cuisine in your city, or try making it at home using our recipe guide.

Is Margarita Suitable for Me?

Margarita traditionally contains Blanco or reposado tequila (100% agave). Its spice level is 0, which may require adjustment for those sensitive to spice.