Taiyaki for Beginners: A Simple Introduction

What Is Taiyaki?

If you're unfamiliar with Taiyaki, here's a simple introduction. Japanese fish-shaped waffle filled with sweet red bean paste — a beloved winter street treat. Now updated with custard cream, chocolate, and cheese fillings.

Where Does It Come From?

Taiyaki originated in Tokyo, Japan. It's a beloved part of the local food culture and one of the dishes that best represents Japan's culinary tradition.

What Does It Taste Like?

Taiyaki has a crispy, sweet, and warmly comforting flavour. The combination of Waffle batter, red bean paste (or custard/cream) creates a taste that is characteristic of Tokyo's cuisine. First-time tasters find it boldly flavoured and memorable.

How Do You Eat It?

Eaten by hand, usually starting from the tail

Where Can I Try Taiyaki?

The best place to try Taiyaki for the first time is in Tokyo, Japan. If you can't travel there, look for restaurants specialising in Japan cuisine in your city, or try making it at home using our recipe guide.

Is Taiyaki Suitable for Me?

Taiyaki traditionally contains Waffle batter. Its spice level is moderate, which may require adjustment for those sensitive to spice.